A blog is your portfolio: it has your work, your info, credibility - almost all of you.This can get big … it might even get fun. Say your eBook was motivational and inspiring you could provide blog posts on that topic and have your readers coming back for more. You can build … and build … and build, to the point where you have thousands of subscribers waiting to read your next eBook.Your readers can find you, support you, and give feedback.Your blog can benefit you and your eBook in many ways: Let me fix that: That’s why you should be publishing to your own blog and using Twitter. Why would anyone want to miss that opportunity? Writers have an obligation to their audience - to respond and listen to their feedback, to build a relationship, to keep them as readers forever. When John Locke wrote How I Sold 1 Million eBooks in 5 Months, he wrote to most of the people reading this article right now.īefore you even think about putting a letter on that blank page, stop and ask yourself: Who am I writing to? Step 2: Do you have a platform? When Steven Pressfield wrote The War of Art, he wrote to writers and creatives alike. When Stephen King wrote, he wrote to his wife. How can I make this eBook build a relationship with my readers? Is it a character they fall in love with? A story? Are you motivating or inspiring them with ideas and examples? What is the main purpose?.What am I offering them for their time?.

Without a target audience, you will not see an increase in subscribers, traffic, or any building of trust whatsoever. Without a target audience, an eBook is useless. This is business and marketing 101, baby.

Let’s get started … Step 1: Define your target audience If you follow the seven steps below, you’ll never have to read another article on publishing to Amazon’s Kindle platform ever again. With a insightful, compelling eBook, your words can instill valuable wisdom, actions, stories and ideas that can build trust and relationships with your audience.

The opportunities to grow and expand your business or ideas through publishing an eBook are limitless. If you already have an established platform - or want to build one - this eBook will fortify all your other online marketing efforts.eReaders nearly doubled from December 2011 to January 2012. 1 in 4 Americans are now using some kind of tablet (iPad, Nook, Kindle) that is capable of reading eBooks (The Kindle reading app is also available on nearly every smartphone, more on this below).You have an incredible, life-changing idea? You won’t find a better time for your words to spread like wildfire to inspire and empower, if executed correctly. I have returned from the fiery abyss of writing my first eBook and uploading it on Kindle, and I bring you this message:īut why write and publish an eBook? If you’re an online marketer, entrepreneur, writer, blogger, or maybe a chef, what’s the point? Here’s what I’ve found:

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